HAMA IS THE OWNER AND FOUNDER OF HAMA, A BRAND MAKING BESPOKE FASHION, CUSTOM TATREEZ ORDERS, READY TO WEAR, ART AND ACCESSORIES (@hama_lifestyle). She begins by sharing her personal connection to Palestine—her name, inspired by poetry, symbolizes the “summit,” and her visit to Palestine in 2010 profoundly shifted her life. Witnessing realities on the ground, from factory struggles to daily restrictions, deepened her connection to heritage.

Hama’s work began with refugee women in Jordan. She learned embroidery from them while teaching fashion and business skills, creating pathways for economic independence. After October 2023, her company redirected all profits to Gaza. For her, tatreez isn’t a static tradition but a living language of resistance and solidarity.

She also reveals new projects: a global thobe made from diaspora textile pieces and a historical timeline of motifs from Canaanite times to today. Her collections, like Black on Black, reflect the present moment—using embroidery to tell stories of resilience, loss, and collective memory.

You’ll hear about:

>> 00:57: The name Hama and her connection to Palestine

>> 06:57: The visit to Palestine that changed everything

>> 11:46: Hama’s relationship to tatreez & its evolution

>> 19:04: Hama Fashion launches

>> 26:44: Current tatreez initiatives

>> 30:59: Design & lessons through this work

>> 43:31: Equitable pay and working with refugees

>> 55:05: Life lessons from tatreez

Rate, Review, & Follow on Your Favorite Podcast Platform

“I love Palestinian embroidery and Tatreez Talk.” <– If that sounds like you, please consider rating and reviewing our show! This helps us elevate the vibrant narratives of Palestinian embroiderers and support more tatreez-ers — just like you — in learning more about tatreez and connecting with each other. You can find us on Spotify, Apple Podcast, and others -- just scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let us know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. We’re adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Links Mentioned

>> Hama Fashion Website

Boycott Resolute RGL. Click here for more information.

Boycott ZARA and all Inditex brands—Bershka, Massimo Dutti, Pull & Bear, Stradivarius, Oysho, ZARA Home. Click here for more information.

Follow us @tatreeztalk
Follow Amanne @minamanne & Lina @linasthobe